7 Competitive Analysis Tools to Search for Competitors’ Keywords

Don’t be devastated if your competition outranks you! Spy on them to see where you are lacking.

Competitive analysis will help in identifying the top-most keywords used by your competitors for their highly and constantly ranking pages on SERPs.

Unfortunately, 47% of people are still unaware of SEO.

Competitors’ keyword research is a sure shot way to increase your digital marketing strategy. Moreover, if you are able to gather the insights of your competitors, you can easily gain a competitive edge.

Ways to Utilise Competitors’ Keywords

• Check for competitive keywords used and utilize them.
• Select the top-performing keywords of your competitors.
• Examine and target keywords not yet targeted by your competitors.
• Find long-tail keywords used by competitors and add them to your strategy.
• Analyse why your competitors rank above you despite the same keyword strategy.

Here are top seven competitive analysis tools and tactics you can use to find competitor keywords.

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Sakshi Arora

Sakshi Arora is a seasoned content writer and editor with extensive experience across various industries including B2C, B2B, travel, e-commerce, and IT. In her free time, she enjoys expressing her creative side through painting and writing poetry. She also finds solace in nature and has a deep spiritual connection. Music brings her immense joy.