7 Best Social Media Platforms You Need to Know in 2023

Social Media Platforms that are Popular in Australia
  • By Rahul Saini,
    Published on: Sep 7, 2023
  • Updated on: Sep 15, 2023
  • Social Media Marketing

Social media is all the rage in 2023, and different companies or users prefer using a single social media platform or a combination of many to reach their target audience. Social media has changed how we communicate with loved ones, showcase our daily lives, or promote our businesses.

Whatever your reason for being on social media, there is no denying that different platforms have a unique style and presence. So, you are a business or a content creator. In that case, you must have a clear social media marketing strategy to reach your target audience.

But it is difficult to determine which platform is best for you, right? Well, don’t worry; we have got you covered. This comprehensive comparison will give you an overview of the top social media platforms. By the end of this post, you will be able to determine which platform(s)  is best for you.

But before we get into the comparison, here is some interesting information.

Let’s begin!

Key Platforms and thier Audiences

Facebook: The Giant that Still Dominates

Facebook has over 2.8 billion monthly active in 2023.  It is the largest social media platform in the world and its unparalleled reach makes it an indispensable tool for businesses looking to connect with a vast audience.

Key Features and Changes in 2023

In 2023, Facebook has changed significantly to adapt to evolving user preferences and market demands. These changes include:

  • Meta Rebranding: Facebook rebranded itself as "Meta" recently. It was done to reflect that their focus will turn toward a more immersive and interconnected digital experience.
  • Augmented and Virtual Reality (AR/VR): They have invested in AR and VR technologies to revolutionise how people interact with the digital world. Products like the Meta Quest and Meta Horizon Worlds showcase their commitment to this vision.
  • Privacy Enhancements: In response to growing concerns about data privacy, Meta has rolled out enhanced privacy features and controls, giving users more control over their data.

Instagram: Visual Storytelling at Its Finest

Meta's owned Instagram has maintained its status as a visual storytelling powerhouse. With more than 1 billion monthly active users in 2023, it offers a visually immersive platform for individuals and businesses to share their stories and connect with their audiences.

Latest Updates and Features

Instagram's commitment to innovation is evident through its continuous updates and features:

  • Reels: Instagram Reels has become a popular feature for short-form video content, allowing users to showcase their creativity and engage with trending challenges.
  • Shopping Tags: Instagram's shopping tags have become a game-changer for businesses, enabling direct product sales within the platform.
  • Algorithmic Feed: Instagram's algorithmic feed curates content based on user preferences, making the user experience more personalised.

TikTok: Short-Form Content Takes Center Stage

TikTok, the viral short-form video platform, continues to be a sensation in the social media world. With millions of users creating and sharing content daily, it has become a cultural phenomenon, transcending generations and borders. TikTok's success lies in its simplicity and creativity, allowing users to express themselves in 60-second videos.

Trends and Innovations on TikTok

TikTok is known for its ever-evolving trends and challenges. In 2023, we've witnessed several innovations:

  • Live Streaming: TikTok introduced live streaming, enabling content creators to interact with their audience in real time. This feature has opened new avenues for engagement and monetisation.
  • AR Effects: Augmented Reality (AR) effects have become more sophisticated, enabling users to create visually stunning and interactive videos.
  • E-commerce Integration: TikTok has integrated shopping features, allowing brands to sell products directly through the platform, creating a seamless shopping experience.

Twitter: A Platform for Real-Time Conversations

Twitter is a unique platform known for its real-time updates and conversations. Its particular character limit and fast-paced nature make it an ideal hub for news, trends, and discussions.

New Features and Changes in 2023

In 2023, Twitter has introduced several notable features:

  • Twitter Spaces: Twitter Spaces, a feature for audio conversations, has gained popularity, allowing users to host live audio discussions and engage with their followers.
  • Enhanced Video Sharing: Twitter allows users to share longer videos, enabling more decadent content creation and storytelling.
  • Monetization Options: Twitter has introduced monetisation options for content creators, including earning revenue through paid subscriptions.

LinkedIn: The Professional Network

LinkedIn caters to professionals and businesses, offering a platform for networking, job searching, and industry-related discussions. Its focus on career development sets it apart from other social media platforms.

Recent Updates and Enhancements

LinkedIn has made several enhancements in recent years:

  • LinkedIn Learning: LinkedIn Learning provides a platform for professional development, offering courses and certifications to enhance skills and knowledge.
  • Content Sharing: LinkedIn encourages users to share industry insights and thought leadership, fostering meaningful professional connections.

Snapchat: Disappearing Content, Lasting Impact

Despite fierce competition, Snapchat has maintained its popularity among younger demographics. Its unique feature of disappearing content and real-time communication sets it apart.

Fresh Features and Innovations

Snapchat consistently introduces innovative features:

  • Snap Map Enhancements: The new Snap Map offers more location-based features and options for users to connect with friends.
  • AR Filters and Lenses: The platform offers much more in augmented reality and lets users access a wide array of filters and lenses for creative expression.
  • Content Discoverability: Snapchat's Discover section has expanded, allowing users to explore a diverse range of content from publishers and creators.

YouTube: Video Reigns Supreme

YouTube remains the undisputed leader in video sharing, with billions of users consuming content daily. Its vast library covers various topics, making it a go-to platform for information and entertainment.

Recent Developments and Trends

YouTube's recent developments and trends include:

  • Shorts: YouTube Shorts, a short-form video feature, competes with platforms like TikTok, catering to users with shorter attention spans.
  • Live Streaming: Live streaming on YouTube continues to grow, enabling creators and businesses to engage with their audience in real time.
  • YouTube Premium: The subscription-based service offers an ad-free experience and access to exclusive content, providing new revenue streams for creators.

Emerging Platforms to Watch in 2023

The continuous emergence of new platforms marks the ever-evolving world of social media, each vying for its share of users' attention. In this section, we introduce you to some up-and-coming platforms that have caught the eye of digital enthusiasts and marketers alike in 2023.

What Makes These Platforms Stand Out

These rising stars in the social media arena are distinct due to various factors:

Niche Focus

Many platforms are carving their niche, catering to specific interests, communities, or demographics.

Innovative Features

By incorporating cutting-edge features, these platforms can go beyond the traditional offerings of social media.

Privacy and Security

With growing concerns about data privacy, some emerging platforms prioritize user security and data protection.

Potential Opportunities for Early Adopters

Early adopters on these platforms have a unique advantage:

  • First-Mover Advantage: Being among the first to establish a presence can lead to rapid growth and recognition.
  • Less Competition: Smaller user bases mean less attention competition than established platforms.
  • Building Communities: Early adopters can shape and build communities from the ground up.

Final Thoughts

We must closely watch these emerging social media platforms as we move through 2023. The social media landscape is dynamic, and these platforms may influence future trends and innovations across the digital space.

The social media platform landscape in 2023 is dynamic, offering countless opportunities for individuals, businesses, and content creators. Established giants like Facebook and Instagram continue to dominate, while newer platforms like TikTok, Snapchat, and YouTube reinvent how we consume and share content.

Today, making informed choices for your social media strategy is crucial. If you want to expand your reach across social media platforms in 2023, connect with our social media marketing experts today!

You can learn more about our social media services by emailing us at hello@growthnatives.com.au or visiting our website.


What are the best social media platforms to know in 2023?

In 2023, the top social media platforms to be aware of include Facebook (Meta), Instagram, TikTok, Twitter, LinkedIn, Snapchat, and Pinterest. These platforms cater to various demographics and offer unique opportunities for users and businesses.

Why is it important to know about social media platforms in 2023?

Understanding these social media platforms is crucial in 2023 because they significantly impact digital marketing, communication, and brand visibility. Being informed about these platforms helps individuals and businesses make strategic decisions for their online presence.

What are some key trends on these social media platforms for 2023?

Key trends for 2023 include:

  • The rise of short-form video content (e.g., TikTok).
  • The growth of e-commerce integration (e.g., Instagram Shopping).
  • The importance of live streaming (e.g., Twitter Spaces).
  • The focus is on sustainability and eco-friendly initiatives (e.g., Pinterest).

How can businesses leverage these social media platforms in 2023?

Businesses can use the platforms by:

  • Creating visually appealing content
  • Utilising advertising features
  • Engaging with their audience
  • Staying up-to-date with platform-specific trends and tools. 

Building a robust social media presence is essential for brand visibility and customer engagement in 2023.

Author Box

Rahul Saini

Rahul Saini is a published author of three books, brand storyteller, and marketing specialist with experience across multiple industries like manufacturing, IT, and publishing. He is an intellectually curious and creative person who loves to tell stories, read books, and write fiction.

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